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期刊
- 作者： Lei Wang，Yonglong Sun，Kai Wang，Jinwen Niu，Qiancao Ren，Wei Chen，Ruoxin Li （ 1a School of Management, Northwest Minzu University, Lanzhou, People’s Republic of China;2b International Business School, Hainan University, Haikou, People’s Republic of China;3c School of Economics and Management, Taiyuan Normal University, Taiyuan, Shanxi, People’s Republic of China;4d School of Management, Nanjing University of Posts and Telecommunications, Nanjing, People's Republic of China ）
- 出处： 3973 2023 Vol.28 No.8 P877-888
- 关键词： Live streaming rural tour broadcaster type identification internalization
- 摘要： In recent years, rural tourism promoting has experienced unusual development opportunities due to the positive effects of live streaming. Despite the
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