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Comprehensiveness and Locality: Website Marketing of World City Governments in the Era of Globalisation

  • 【作者】XUE Desheng,LIU Huaikuan,GUO Wenjiong,LIU Ye
  • 【刊名】Chinese Geographical Science
  • 【作者单位】1. School of Geography and Planning, Sun Yat-sen University, Guangzhou 510275, China; 2. Collaboration and Innovation Center of Coordinating Urban and Rural in Shanxi Province, Taiyuan Normal University, Jinzhong 030619, China
  • 【年份】2019
  • 【卷号】Vol.20 No.1
  • 【页码】86-99
  • 【ISSN】1002-0063
  • 【关键词】website marketing globalisation marketing content comprehensiveness locality 
  • 【摘要】 In the era of the Internet and globalisation, more and more international academics focus their attention on how city governments compete for talent, capital, and technology through website marketing to promote their economy and global status. Howeve...
  • 【文献类型】 期刊
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