【作者】Lei Wang，Yonglong Sun，Kai Wang，Jinwen Niu，Qiancao Ren，Wei Chen，Ruoxin Li
【刊名】Asia Pacific Journal of Tourism Research
【作者单位】1a School of Management, Northwest Minzu University, Lanzhou, People’s Republic of China;2b International Business School, Hainan University, Haikou, People’s Republic of China;3c School of Economics and Management, Taiyuan Normal University, Taiyuan, Shanxi, People’s Republic of China;4d School of Management, Nanjing University of Posts and Telecommunications, Nanjing, People's Republic of China
【年份】2023
【卷号】Vol.28 No.8
【页码】877-888
【ISSN】1094-1665
【关键词】Live streaming rural tour broadcaster type identification internalization
【摘要】 In recent years, rural tourism promoting has experienced unusual development opportunities due to the positive effects of live streaming. Despite the previous literature emphasizing the importance of rural tourism live streams, the current study inve...
