【作者单位】aInternational Business School, Hainan University, No. 58 Renmin Avenue, Hainan Province, Haikou, China;bHenan Polytechnic Institute, Henan Province, Nanyang, China;cSchool of Economics and Management, Taiyuan Normal University, Shanxi Province, Yuci, China
【年份】2023
【ISSN】1046-1310
【关键词】Meaning in life Mortality salience Personal identity-based consumption Self-affirmation
【摘要】 Although reminders of mortality can induce social identity motivations, such as social status or hierarchy preference. However, the influence of Mortality Salience on consumption choices motivated by personal identity remains unclear. Using multinat...
