【作者单位】1College of Economics and Management, Taiyuan Normal University, Jinzhong, 030619, Shanxi, China;2Graduate School of Business, SEGi University, Selangor, Malaysia
【年份】2025
【卷号】Vol.18
【页码】100296
【ISSN】2666-7843
【关键词】Low-carbon consumption intentions Theory of planned behavior Cultural values
【摘要】 China, as the world's largest carbon emitter, plays a pivotal role in driving the global green transition. Cultural values have long been recognized as a fundamental framework influencing individual behaviors. To enhance the effectiveness of emission...
