【作者单位】(the College of Tourism, Huaqiao University, Quanzhou, China, and Economics and Management School, Taiyuan Normal University, Taiyuan, China); (the Management School, Shanxi Vocational University of Engineering Science and Technology, Taiyuan, China); (the College of Tourism, Huaqiao University, Quanzhou, China); (the College of Tourism, Huaqiao University, Quanzhou, China); (the International Business School, Hainan University, Haikou, China)
【摘要】 Purpose The purpose of this study is to examine tourists’ acceptance of artificial intelligence in the customized travel industry, focusing on its role in travel planning and design. While AI offers advantages such as increased efficiency and cost ...